CAVA | WITH MORE TIME
To launch CAVA’s digital ordering campaign, we wanted to focus on what you could do when you didn’t spend your time waiting in line. If you had an extra hour, day, or 30 seconds - the time saved by technology that enhances your life (instead of complicating it).
To help get our message out there, we profiled 5 CAVA customers on what they’re passionate about, and what they’d do if they had more time. The campaign was bolstered around 5 short videos (below), and accompanied by blog posts, email marketing, and in-store events, inviting customers to share what they would do with more time.
Creative Team (In-House):
Liz Gabriel, Creative Director
Sarah Gerrity, Art Direction + Photography
Matt Sutherland, Video Production
Co-founder of Tinker Watches
See more photos from Éva's profile here.
NYC-based fitness expert, master motivator
Founder, Ocho System
See more photos from Joe's profile here.
Creative director, community activator
CREATIVE THEORY, Co-founder
See more photos from Gary's profile here.
Freelance photojournalist, motorcyclist, surfer
See more photos from Dylan's profile here.