CAVA | With More Time

CAVA | WITH MORE TIME

DSC_7509_35431350016_o.jpg
 

BRAND CAMPAIGN

To launch CAVA’s digital ordering campaign, we wanted to focus on what you could do when you didn’t spend your time waiting in line. If you had an extra hour, day, or 30 seconds - the time saved by technology that enhances your life (instead of complicating it).

To help get our message out there, we profiled 5 CAVA customers on what they’re passionate about, and what they’d do if they had more time. The campaign was bolstered around 5 short videos (below), and accompanied by blog posts, email marketing, and in-store events, inviting customers to share what they would do with more time.

 
 
 
 
 
 

Creative Team (In-House):

Liz Gabriel, Creative Director
Sarah Gerrity, Art Direction + Photography
Matt Sutherland, Video Production

 
 

 
 

Éva goicochea

Brooklyn-based designer
Co-founder of Tinker Watches

See more photos from Éva's profile here.

 

 
small_2.jpg
 
 

JOE HOLDER

NYC-based fitness expert, master motivator
Founder, Ocho System

See more photos from Joe's profile here.

 
small.jpg
 
 

GARY WILLIAMS

Creative director, community activator
CREATIVE THEORY, Co-founder

See more photos from Gary's profile here.

small.jpg
 
 

REBECCA GALLOP

Blogger, event designer, thriving parent
A Daily Something, Founder

See more photos from Rebecca's profile here.

 
 

Dylan Gordon

Freelance photojournalist, motorcyclist, surfer
All-terrain adventurer

See more photos from Dylan's profile here.

 
small_2.jpg