About
Hi there!
I’m a left-brain creative and art director based in Washington, DC. I've dedicated my career to helping teams of talented designers and building flexible design systems that help businesses scale.
Over the past nine years, I've led teams to create sharp, unique designs and campaigns that set brands apart, drive meaningful engagement, and deliver on key business objectives.
Let's make something beautiful together.
Work History
Brand + Content Designer
As a content designer, I’ve helped build the product behind Reforge, an online education company focused on tech and product. This involves extensive information design, working as the sole designer on a small cross functional team for each course.
Recently, I’ve taken on the marketing + brand side of Reforge design, beginning with a complete redesign of the Reforge website, incorporating a fresh brand identity. For the foreseeable future, I’ll be helping Reforge build out its new brand by assessing how a new design system takes form in real life — beyond the brand guidelines.
November 2020 to Present
Freelance Art Director, Photographer, and Designer
With both in-house and agency experience, I launched my freelance creative shop in November 2019 to pursue meaningful work that helps my clients and my own design perspective grow.
Ranging from regular photoshoots for brands like Territory Foods and Apothekary & JRINK Juicery, to brand identity design for new businesses, and social graphic design support for organizations like the Chan Zuckerberg Initiative, I’ve brought ten years of creative expertise and leadership to help companies create meaningful content.
Full client list can be found at the bottom of this page.
November 2019 to Present
Art Director, Bully Pulpit Interactive Media
Administered visual direction for 5-20 client projects per week, including but not limited to branding, national reputational marketing, and digital advertising.
Managed the design team of 5 in-house designers and provided art direction for video production and editing. Regularly attended client meetings and presented visual creative in pitches alongside client teams.
Supervised, directed, and lead all creative design concept development and idea execution for new business development, including but not limited to branding design for state-level business development agencies, creative international campaigns for the Gates Foundation, reputational marketing for companies like Ernst & Young, McDonalds, Walmart, as well as national anti-vaping campaigns for Campaign for Tobacco-Free Kids, and the United Nations Foundation.
April 2019 to November 2019
Art Director, CAVA
Resident expert on visual identity and creative process at CAVA. Initiated and developed a creative management request and intake system that set the precedent for project management efficiency across departments at CAVA.
Built and maintained a library of essential brand documents included the CAVA Brand Guidelines, toolkits and training guides for each department, and restaurant materials.
Crafted design direction and coordination for business expansion from 8 to 75 CAVA restaurants. Maintained mastery knowledge of print and digital design, creating a systematic process for designing, printing, and ordering physical signage and print materials for restaurant teams at more than 300 locations.
Developed and launched a plan to scale and integrate marketing and operational resources for the Zoe’s Kitchen brand, consisting of more than 230 locations. Developed close working partnerships across the company.
Connected the dots between brand voice, design strategy, and operational practices. Regularly presented detailed plans to executives, building partnership and trust with the CEO, COO, and CFO to pitch the business value of good design.
February 2015 to March 2019
Digital Designer, US Department of Energy (Energy.gov)
Curated, coordinated, and enhanced all graphic content for Energy.gov, including infographics, website design, and interactive data projects.
Collaborated with data and video specialists to produce dynamic visuals for both the Energy Department and the White House
Planned and designed all infographics for breakthrough news announcements, consumer resources, and research reports.
Maintained historical photo archives both internally and externally via social media accounts with up to 600k followers. Served as an official event photographer for both Secretary Steven Chu and Secretary Ernest Moniz.
Developed visuals for all outreach efforts, including weekly newsletters, photo galleries, videos, data maps, infographics, and website interface improvements.
July 2012 - February 2015
Communications Assistant, Center for International Private Enterprise (CIPE)
Wrote, edited, and designed more than 50 CIPE newsletters, annual reports, articles, and books in English, Spanish, French, and Arabic.
Coordinated organization-wide website overhaul for cipe.org, involving contract management, online content management, and rebranding.
Supported communication and deputy directors in strategic outreach, earned media publications, campaign planning, and writing.
September 2010 - July 2012
Foreign Trade Analyst, US Department of Labor
Conducted economic research on workers who lost their jobs due to foreign trade. The program sent displaced workers back into training programs for industries that were not negatively impacted by foreign trade.
October 2009 - August 2010
Graphic Designer, UCLA Athletics
Designed and installed new athletic exhibits and display cases viewed by hundreds of students, tourists, alumni and recruiters daily. Specialized in print exhibit and vinyl-cut design, and managed distribution of art production requests for athletic administration officials, NCAA coaches, and corporate sponsors.
June 2008 - June 2009
Education
University of California, Los Angeles
B.A. in International Development Studies with Arabic and Islamic Studies Minor
June 2009
Active + Previous Clients
